Case Study: College Bracelets (UK, USC, & Clemson)
In order to raise awareness and money for charities supported by the students on campuses of all the schools in the SEC and ACC Conferences a stylish and vibrant bracelet that was unique and not sold in bookstores was customized for each school in their own colors. Students sold the bracelets on-and-off campus to raise money for the individual charities. In some case internal campus contests were developed to see who could raise the most money. The dollars that were raised were delivered to the charities but it also raised the level of awareness for those organizations and many of the students have continued volunteering for other events.