Case Study: Bloomberg

Bloomberg prides itself on being the premier resource for  business and financial market news.  In order to get the New York Tri-State stockbrokers familiar with Bloomberg Radio we developed a single station transistor radio.  That means no matter how you turned the dial it would only play the AM station.  A mailer with Bloomberg graphics was used to send the radio to 1.2 million stockbrokers.  Needless to say, Wall Street was abuzz when these landed on everyone’s desk.