Case Study: Bloomberg
Bloomberg prides itself on being the premier resource for business and financial market news. In order to get the New York Tri-State stockbrokers familiar with Bloomberg Radio we developed a single station transistor radio. That means no matter how you turned the dial it would only play the AM station. A mailer with Bloomberg graphics was used to send the radio to 1.2 million stockbrokers. Needless to say, Wall Street was abuzz when these landed on everyone’s desk.