Case Study: Charles Schwab
Charles Schwab requested a series of mailers to help improve their response to request a first meeting with their financial advisors. The Bubblegram proved to be a valuable tool because of the ability to seal a promotional item inside. Three dimensional mailers prove to have a better open rate. In this case a Pen/Hi-Liter was inserted inside the bubble.
The graphics team came together to put together a campaign that had three elements: professional, creative graphics, and fun. The response rate increased month-over-month resulting in more appointments and increased revenue for Charles Schwab.