Case Study: Interbiz
InterBiz was interested in an item that would drive attendees to their booth at the biggest tradeshow of the year. Due to the technical nature of the tradeshow audience a custom box of Nerd candy was produced.
Instead of mailing the item to prospective attendees, a deal with the major airlines was developed so that each box of Nerds was given out to passengers during all snacks and meals of incoming flights into Las Vegas the day before the tradeshow began.
InterBiz increased their attendance for this tradeshow over 43% over the previous year and instantly created a buzz before the event started.