Case Study: Lexis-Nexis

Sometimes the National Sales Meeting can set the tone for the entire year and it is up to the Vice President of Sales to deliver a keynote address that will motivate the entire audience. When given a $1.00 budget per person proved to be challenging.

Although consumable, the Fortune Cookie can provide each recipient with a lasting message. “Meet Your Sales Goal and You Might Eat Your Next Fortune Cookie at The Great Wall” was a teaser that announced the sales incentive trip to China. The Fortune Cookies were served after the dinner and keynote address. A slide show promoting the trip to China followed.

Our clients love that we want to get involved in every detail of their events. We love the big orders but sometimes being put to task to come up with a solution are the projects that are remembered the most.