Case Study: Los Angeles Lakers


You know those silicone bracelets? They are done!

Public Identity has the coolest and newest version. When the Lakers and Big 5 Sporting Goods asked us to put together a game day giveaway for 18,000 Laker fans we wanted to make something that people would continue to use in regard to the Lakers but also deliver some sales traffic to the Big 5 stores. A coupon was inserted into the packaging and the results have been great.