Case Study: Rock & Brews
Wherever the unifying force of rock & roll meets the burgeoning craft beer culture, you will find Rock & Brews! This restaurant chain is the ultimate family dining and entertainment destination, featuring reasonably priced casual American cuisine, as well as dishes that reflect local tastes, and an extensive craft beer selection.
Each restaurant contains a lot of memorabilia and great stories on the walls. This served as the basis for Public Identity when tasked to produce a promotional item to help engage people. We incorporated the story of Rock & Brews into this journal but the custom shaped bookmarks are really the coolest feature.