Case Study: The Wolf of Wall Street
From the American dream to corporate greed, excess success and affluence in his early twenties warranted Jordan Belfort the title “The Wolf of Wall Street.” For Jordan and his wolf pack, modesty was quickly deemed overrated and more was never enough.
When it was time to design a t-shirt for the cast and crew Public Identity produced a somewhat understated shirt but when you get up close to the logo on the pocket of the t-shirt you recognize that it is not silkscreened. It’s a velvet patch. The inspiration for putting such an expensive decoration on a plain t-shirt came from the many scenes in the movie where Leonardo DiCaprio would have no regard for money.