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  • 212° The Extra Degree

    Posted by & filed under Book, College, Corporate, Our Favorite Things.


    212

    212° The Extra Degree captures the essence of excellence in an unforgettable way… At 211° water is hot. At 212°, it boils. And with boiling water, comes steam. And steam can power a locomotive. The one extra degree makes the difference. This simple analogy reflects the ultimate definition of excellence. Because it’s the one extra degree of effort, in business and life, that can separate the good from the great. This powerful book by S.L. Parker and Mac Anderson gives great examples, great quotes and great stories to illustrate the 212° concept. A warning…once you read it, it will be hard to forget. Your company will have a target for everything you do…212°. Hardcover, 96 pages

    22 Immutable Laws of Branding

    Posted by & filed under Book, College, Our Favorite Things.


    Laws of Branding

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand — and provides the step-by-step instructions you need to do so. softcover, 272 pages.

    You can pick the book up at the Book Company