In order to promote healthy living to a student population that seeks out the quick fix of energy drinks and snack food the University of Tennessee turned to a promotional product company? Vitamin C is recognized as not naturally manufactured by your body, but it is a vitamin your body needs. The Vitamin C Saver Roll not only is a healthy alternative to candy it comes in orange. 12 tablets containing the 150mg. of the antioxidant Vitamin C make up each roll. They are easy to distribute or remind students of eating candy. Public Identity created a campaign demonstrating students not having time to eat fruits and vegetables such as oranges, strawberries, broccoli and peppers. Vitamin C Saver Rolls were positioned as being much more efficient. The new item soon found it’s way into convenience stores and other outlets around campus.